Bloom Farms
San Francisco
VISUAL DESIGNER
Brand IDENTITY - Face lift
Bloom Farms is a 1-for-1 company based out of San Francisco. Their mission is to bring safe and enjoyable products to people who use cannabis as part of a healthy, fulfilling lifestyle to remove the negative social stigmas of cannabis and bring a healthy perspective to life with cannabis.
My goal was to produce content through a variety of mediums including, but not limited to, graphic design, print and web assets, promotional merchandise, and photographs [Product/Event] for the company's social campaigns - digital assets optimized for the web.
PRODUCTS - PRODUCT PAGE
Problem: After conducting user research tests, we uncovered several noteworthy issues with the website. These encompass an outdated design that fails to harmonize with the quality and sophistication of our produced elevated social images, challenges concerning users' swift access to featured products, an irregular user flow, and a noticeable absence of purposeful Calls to Action (CTAs).
Solution: Foster a coherent and refined brand identity across the website through meticulous design and development. Elevate the user experience by prominently featuring and seamlessly linking essential products at the page's pinnacle. Streamline content by condensing multiple pages and eliminating visual clutter to enhance navigability and engagement.
ROSE GOLD HIGHLIGHTER - Product Page
Throughout the process of enhancing the website, Bloom Farms had a distinct objective: to effectively present the newly developed Rose Gold Highlighter Pen. In line with this goal, I undertook the responsibility of accentuating the pen's pivotal attributes. This involved crafting a visual representation of the product through meticulously composed mock-up images, as well as seamlessly integrating my own photographs of the pen captured across multiple photoshoot sessions.
Furthermore, I expedited the creation of a streamlined layout intended to accentuate the pen's salient features. This endeavor necessitated a harmonious collaboration with the content writer, wherein we worked in tandem to ensure the synthesis of visual and textual elements. By synchronizing our efforts, we sought to provide the audience with a cohesive and compelling presentation of the Rose Gold Highlighter Pen's unique qualities.
VOGUE ARTICLE
Bloom Farms x NEUE HOUSE Invitation
In the context of the Rose Gold Highlighter Pen campaign, I was entrusted with the creative task of conceiving a high-end invitation card tailored for an imminent gathering encompassing supporters, enthusiasts, and valued clients. The endeavor entailed the meticulous crafting of a sophisticated card employing premium cardstock as its canvas. Central to the design was the incorporation of an exquisite rose gold motif delicately applied to the floral elements adorning the upper portion of the invitation. This synthesis of opulent aesthetics and functional elegance aimed to encapsulate the essence of the campaign while delivering an exclusive and visually resonant invitation for the esteemed event attendees.
A featured guest who attended the event was the talented musician, Tokimonsta.
Promotional Design
Here is a T-Shirt / Bandana design I crafted exclusively for Bloom Farms, tailored for events and promotional campaigns. These thoughtfully designed shirts and bandanas played a pivotal role in our engagement strategy, being distributed during yoga events and activations across California. Notably, they were not only sported by our dedicated staff to bolster advertising efforts but also generously given away as part of our altruistic initiatives.
A notable distribution approach involved incentivizing participation in a text-to-donate program aimed at providing meals to families facing food insecurity. Additionally, we extended these shirts to individuals subscribing to our email and text messaging services. This multifaceted approach not only enhanced our brand visibility but also reflected our commitment to both community engagement and meaningful connections with our audience.
HighLight Your Night Sleeping Pillow
Designs for "Highlight Your Night" promotional campaigns at Bloom Farms. Designs were printed on to various items including a eye pillow, eye mask, T-Shirt and more.