Ryan Pang

Premise Data

SAN FRANCISCO

VISUAL DESIGNER

PReMISE Wallet

Premise is a company that enables public sector customers to understand local communities at a global scale through directly sourced data insights.

My goal was to lead the design and art direction of Premise Crypto Wallet Campaign to introduce a new product market offering to our platform showcasing the new crypto payout. Our approach was to design a sub brand within our current brand. Requirements included designing a full campaign including: promotional materials, splash page, landing page and marketing promotional swag. These were for all Premise contributors (B2C) who have cashed out within 6 month timeframe.

The team consisted of Lead Designer (Ryan Pang), Supporting Senior Designer (Katherine Dwyer), Agency (Function) and Web Developer/SEO (Eric Vazquez)

PReMISE REBRAND

My goal was to help modernize the brand image during a time of transition under my senior Katherine Dwyer and create a unique, timeless identity. The project includes rebranding the premise logo, visual identities, web designs, and print materials that adhere to the brand's vision and mission. We had partnered with internal stakeholders & agency to evolve and align on the new Premise identity for current users and net new users (B2B & B2C).

The team consisted of Lead Designer (Katherine Dwyer), Supporting Designer (Ryan Pang), Agency (Function) and Web Developer/SEO (Eric Vazquez)