Ryan Pang

NIKE FC.TV Instagram Video template/style

Here is the first scene of social design that I worked on during my tenure at Nike. First starting with the formulation of comprehensive mood boards, an essential step that set the creative direction in motion. As Nike's innovative vision evolved, a fresh visual concept inspired by the vintage MTV style, characterized by its intriguing glitch-static effects and collage aesthetics, emerged with the advent of Nike's new Visual Communication (VC).

In collaboration with fellow designers, dedicated design directors, and key stakeholders, including myself, we collectively fostered the idea that now prominently graces Nike's official Instagram feed. This collaborative effort stands as a testament to the synergistic creative process, resulting in a dynamic and captivating visual narrative that impeccably aligns with Nike's brand identity. The culmination of these efforts is evident in the impactful and engaging presence that has been established on Nike's Instagram platform, marking a successful fusion of innovation and nostalgia.

INSTAGRAM VIDEO